Private by default · No ads · No public feed

Their childhood deserves more than a camera roll.

Save photos, videos, voice memos, milestones, letters, growth, trips, and family memories in one private place.

Download on the App Store

Free to download. Your vault stays yours.

A mother holding her baby close, both in cream knitwear, a decorated tree lit behind them
A baby with dark hair, held close Amelia

May 2026

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Saturday 17 May

First paddling pool
A very serious frown
On this day One year ago today
The problem

Thousands of photos. Almost none you’ll ever find again.

The moments that matter get buried. Years later, the story of their earliest days is scattered across phones, apps, and forgotten devices.

Lost in the scroll

The first laugh sinks under thousands of screenshots and blurry duplicates.

Trapped on one phone

Memories live on a single device instead of being shared with the people who love them.

Gone with time

Old phones fail and accounts lapse — and the earliest moments quietly disappear.

How it works

A calm home for the memories you never want to lose.

  1. 01

    Capture the moment

    Add photos, videos, voice memos, and little notes in seconds — even the ordinary days.

  2. 02

    Keep it private

    Everything lands in one secure vault, gently organized by day, milestone, and memory.

  3. 03

    Share with family

    Invite your partner and grandparents into a private circle. No public feed, ever.

Letters Across Time

Some words are meant to be opened later.

Write to them today. Seal it until their 18th birthday, their wedding morning, or the day they become a parent themselves. It cannot be opened early — not even by you.

Sealed until 16 August 2044
“The day we brought you home, the whole world felt quieter and softer. I hope, whenever you read this, you still feel how loved you were from the very first moment.”

— Mum, on your first night home

A sealed cream envelope with a lavender wax seal resting beside a fountain pen

Letters Across Time

Sealed until 2044

The day we brought you home, the whole world felt quieter and softer. I hope, whenever you read this, you still feel how loved you were from the very first moment.

— Mum, on your first night home

This letter cannot be opened early
A baby with dark hair, held close Amelia

May 2026

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Saturday 17 May

First paddling pool
A very serious frown
Memory Calendar

A month of your child, at a glance.

Every day with a memory shows the photo itself — not a dot, not a number. Scroll back through a year and watch a face change. Tap an empty day from the past and add the moment you almost forgot.

  • Real photos on the calendar, not markers
  • Tap any past day to add a moment for that date
  • Jump straight from a day to everything that happened

Family Circle

Private and invite-only

Portrait of a smiling woman with dark hair tied back Sarah Owner
Portrait of a smiling man with short dark hair James Can add
Portrait of a smiling older woman with grey hair Margaret Can view
Portrait of a smiling older man with grey hair Tom Can view
+ Invite family
Family Circle

The people who love them most — and no one else.

Invite grandparents, godparents, the people who actually show up. They see the memories, they can add their own, and they can leave a comment that reaches you — without any of it ever touching a public feed.

  • Invite by name — no public profiles, no discovery
  • Choose what each person can do: view, add, or manage
  • Hearts and comments notify the family, not the internet
The Voice Year & The Video Year

A year you can play.

Every recording your child makes finds its own month. At the end of the year, twelve of them play back to back — and you hear a year of growing up in about ninety seconds.

The Voice Year board in DearBaby: a phone showing 2026 as twelve month tiles, each recorded month holding a small waveform, the last three still empty, above a Play 2026 button
The Voice Year

A face changes slowly. A voice changes fast.

You don't have to remember to do this. Every time you record your child — babble in March, a first word in July, a whole sentence by winter — it lands in that month on its own. You just choose the one that's most them.

  • Nothing to set up — recordings find their own month
  • "Play 2026" runs the twelve back to back
The Video Year board in DearBaby: a phone showing 2026 as twelve month tiles, each recorded month holding a small clip bar, the last three still empty, above a Play 2026 button
The Video Year

The same year, in motion.

Every video from a month gathers in the same way. Choose one, and the twelve play as a single short film, with a card announcing each month as the year goes by.

  • One film, assembled from the year you already recorded
  • A month card between each clip, so the year has a shape

Every clip on either board opens the moment it came from — and carries the name you gave that moment.

See how the year works
Privacy

Built to be trusted with what matters most.

A child’s earliest memories deserve real care. Here’s how DearBaby keeps your family in control.

Private by default

There is no public option. A memory you save is visible to you and to the family members you have personally invited — there is no setting that makes it public, because we never built one.

Invite-only family sharing

Family members join by a direct invitation from you. There are no profiles to discover, no usernames to search, and no way to request access to a vault you weren’t invited to.

No public feed

DearBaby has no feed, no followers, no likes from strangers, and no recommendation algorithm. Nothing you save is ever shown to anyone outside your circle.

No ads, ever

We don’t run advertising and we don’t sell or share your data with advertisers. Storage plans are how DearBaby is funded — that’s the whole business model.

Photos served through expiring links

Images are never left on a permanently public address. Every photo is delivered through a short-lived signed link that expires within minutes, so an old URL cannot be reused or shared onward.

Delete everything, whenever you want

Account deletion is available from inside the app at any time, and it removes your stored data — not just your login.

Silent film · 50 seconds
The film

Fifty seconds of why this exists.

A short, quiet film about the problem every parent recognises — and the private place we built to solve it. No sound; every word is on screen.

Read the transcript ↓

The film has no narration and no sound. Every word in it appears on screen, in this order.

  1. Thousands of photos.

    A dense grid of family photographs.

  2. Almost none you’ll ever find again.

    The same grid, blurred past recognition.

  3. One private place for all of it.

    A phone showing a saved memory, “The garden, after lunch”.

  4. A month of your child, at a glance.

    The Memory Calendar, May 2026.

  5. Some words are meant to be opened later.

    A sealed letter: “The day we brought you home, the whole world felt quieter and softer. I hope, whenever you read this, you still feel how loved you were from the very first moment.”

  6. The people who love them most — and no one else.

    The Family Circle — private and invite-only.

  7. A year you can play.

    The Video Year — twelve months of a single year.

  8. Built to be trusted with what matters most.

    Private by default · Invite-only family sharing · No ads, ever.

  9. Their childhood deserves more than a camera roll.

    The closing card — private by default, no ads, no public feed. Free on the App Store.

Why I built this

I built DearBaby because I was afraid of forgetting.

My son was growing faster than I could take it all in. I had hundreds — then thousands — of photos and videos on my phone. Everything was backed up. Nothing was technically lost.

And yet, something was beginning to disappear. I could still see the photograph, but I could not always remember the story behind it. What had made us laugh. How his voice sounded at that age.

A camera roll can preserve the image. It cannot always preserve the feeling.

Because children do not simply grow up. They grow out of little versions of themselves we will never meet again.

Amr

Founder of DearBaby

Read the whole story →
One vault, every device

Available on iPhone & iPad.

Start on one device and pick up on another. Your family shares a single private vault, wherever they are — with Android on the way.

  • iPhone
  • iPad
  • Android Coming soon
FAQ

Questions parents ask.

Is DearBaby free?

DearBaby is free to download on the App Store, with 2 GB of storage and one child’s vault for as long as you like. Optional paid storage tiers are available if you want more room for photos and videos.

See what each plan includes
Is my child’s data private?

Yes. Your vault is private by default with invite-only family sharing, no public feed, and no ads.

Who can see our memories?

Only the family members you personally invite into your circle. You stay in control of who has access.

Does it work on both iPhone and Android?

DearBaby is on iPhone and iPad today, and your vault syncs across every device you sign in on. The Android app is on its way — leave your email and we’ll tell you the moment it lands.

What happens to my memories if I change phones?

Your memories are kept in secure cloud storage, so they move with your account rather than living on a single device.

Can I delete my account?

Yes. Account deletion is available at any time from within the app, along with your stored data.

Start their memory vault today.

Begin with a single photo today. In a few years you’ll have the story of a whole childhood — safe, private, and ready to share with the people who love them.

first steps

Moments

The garden, after lunch Her first steps on the grass, arms up like a tightrope walker.
Wobbling by the sofa Almost — two first steps and a very soft landing.

Milestones

First steps Milestone · 4 May 2026

Letters

The week of your first steps A letter from Mum